Yeah, because it feels better to tax the player(by selling LAs and such) than to lower your revenue. Those investors should revise their thinking because high cost to play is biggest drag on Entropia`s growth and the reason Entropia stayed some mediocre crappy MMO(perception wise), although was released in 2001. An MMO that very few people have heard of, as most of those who tried it gave up on it and badmouthed it on various forums. You get more profits longterm on lower margins but problem with MA is that they were always thinking short-term and hunted for short-term gains. I alone have brought around 50 players to Entropia, 40 or so have deposited. Out of those 50 perhaps 2-3 are still around besides myself.