I saw this banner ad while checking a video of a different game, and I'm not sure how I feel about it other than being somewhat negative towards it. Is it aimed towards guys implying there's "hot chicks" in game? Is it aimed towards gals implying cool chicks play the game (too)? Knowing the game and what it's about I feel this is not a representative ad. If I didn't know the game I certainly wouldn't click it to investigate what kind of game EU is because, to me, it seems to aim towards triggering physical "happy reactions" rather than exploring/hunting/mining and such. It did make me react though, so I guess it had some sort of impact. Thoughts?!