Entropia Universe brings gameplay to Smartphone, Tablet and Web Browser! Finally you will be able to play the Entropia Universe(EU) on different platforms. The new Competition Pet (ComPet) system will provide features of Entropia Universe, including creature clashes, and bring them together in an exciting smartphone, tablet and web browser application. Smartphone, tablet and browser users will be able to compete with one another by selecting one of the many pets available in the ComPet application. There are various maturity and price levels available to fit players of all types, including a free-to-play version. Once a pet has been selected the user will choose a number of “buffs” and “add-ons” that can both personalize the pet and enhance its combat prowess. Next, users carefully prepare a unique battle plan; this is a set of special instructions for the pet on how to engage its rival. Once the user is satisfied with the pet configuration, the pet can be entered into the ComPet Arena or enlisted for defense duty at the user’s home base. In any battle, trainers can win real cash prizes. If players play for free they can win special pet upgrades and points; if played for PED (Project Entropia Dollars), they can win more PED, which can be exchanged for real cash. Additionally, any player can be part of this revenue opportunity and earn PED when smartphone, tablet and web browser users play the new Entropia Universe ComPet App. Before launch, 200,000 ComPet Deeds, priced at 100 PED (10 USD) each, will be made available through the webshop and in the Entropia Universe auction. Deeds can be acquired by anyone with an Entropia Universe account, even those who may not have installed the full Entropia Universe PC client software. They can alternatively purchase deeds through the Virtual Tycoon Android mobile app and start earning revenue from ComPet activity, which is scheduled for launch in Q1 2015. Deed holders will receive 30% of the gross ComPet revenue. In addition, the ComPet affiliate program will enable users to recruit their friends and earn a 15% share of their recruited users’ activity. The remaining 70% (or 55% in the case of an affiliate-referred user) of revenue will go toward marketing, operation and support for the ComPet App. In conjunction with MindArk’s accountants, Price Waterhouse Coopers (PWC), the ComPet App accounts will be available for inspection and published on the Entropia Universe website. The graph below shows the annual return on the ComPet deeds as a function of the number of paying users (possible revenue share from affiliate program not included). Assumptions underlying the graph: 1. That the average user lifespan will be six months 2. That 80% of the users will play for free and 20% will pay to play 3. That the Average Revenue per Paying User and month (ARPU) will be 3 USD. Continue reading...
